Name: Closer to the Game: How AWS Powers the Future of Football
Start: 2026-06-19T09:00:00-04:00
End: 2026-06-19T18:00:00-04:00
Location: Chelsea Industrial

Register Now

Closer to the Game: How AWS Powers the Future of Football

Sep

16

,

2026

|

2:00PM

-

7:00PM

PDT

Register Now

About the event

AWS invites you to an exclusive experience at Chelsea Industrial during a landmark season for global soccer. This immersive activation showcases how AWS and AWS partners are transforming the sports industry — from how games are captured and distributed, to how fans experience every moment. During this can't-miss event, that innovation comes alive — and we'll share how it can transform your business.

Programming: Thought leadership panels with AWS experts, Bundesliga executives, AWS Partners and industry leaders covering sports performance data, fan experience, media production, sports betting, content understanding, and the evolving local sports landscape.
Networking Opportunities: Connect with AWS leadership, AWS Partners, industry innovators, and fellow attendees throughout the day.
Live Match Screening: Stay for the USA vs. Australia match broadcasted live at the venue.

Who Should Attend?

Business and technology leaders across industries including media & entertainment, gaming, sports, and related sectors.

Space is limited. This is an in-person event — please confirm your attendance by registering with this form.

Agenda

9:00 am

Doors Open

9:30 am

Keynote from Bundesliga Executive

10:00 am

Sports Performance Data to Fan Experience

Panelists: Genius Sports, Mobii, and Monterosa

10:40 am

Next Gen Media Distribution with AWS Elemental Inference

Panelists: BigBlueMarble, QuickPlay, and Nomad

11:05 am

BREAK

11:20 am

The New Local Sports Media Landscape

Panelists: LiveLike, Deltatre, Amagi, and Chyron

12:00 pm

Fireside Chat with Legend Steve Cherundolo

12:30 pm

AI/ML in Sports Betting

Panelists: MoEngage, DataArt, and Fanatics Betting and Gaming

1:10 pm

BREAK

1:30 pm

Sports Content Understanding

Panelists: Twelve Labs, ScorePlay, Brahma, and Veritone

2:05 pm

AI Content Intelligence and Fan Experience (AWS Startups)

Panelists: NLX and Voxel51

2:30 pm

Pregame & Networking

3:00 pm

USA vs. Australia Match Broadcasted LIVE

Day 2

9:00AM - 10:00AM

Breakfast

Breakfast. registration will take place five minutes before breakfast.

10:00AM - 11:00AM

The horizon of AI

The emerging world of artificial intelligence and machine learning by Matthew Hartman and partner, Betaworks.

11:00AM - 12:00PM

Startup evangelist of the month

Welcome Mackenzie Kosut, AWS startup evangelist

Day 3

9:00AM - 10:00AM

Breakfast

Breakfast. registration will take place five minutes before breakfast.

10:00AM - 11:00AM

The horizon of AI

The emerging world of artificial intelligence and machine learning by Matthew Hartman and partner, Betaworks.

11:00AM - 12:00PM

Startup evangelist of the month

Welcome Mackenzie Kosut, AWS startup evangelist

Day 4

9:00AM - 10:00AM

Breakfast

Breakfast. registration will take place five minutes before breakfast.

10:00AM - 11:00AM

The horizon of AI

The emerging world of artificial intelligence and machine learning by Matthew Hartman and partner, Betaworks.

11:00AM - 12:00PM

Startup evangelist of the month

Welcome Mackenzie Kosut, AWS startup evangelist

Feature topics

Feature topic

Database migration

Storage

Networking

Analytics

Machine Learning

Speakers

Mackenzie Kosut

Global Startup Evangelist, Amazon Web Services

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

Katherine Barna

Vice President Communications, Awesomeness

Katherine Barna is Vice President, Communications for Awesomeness, a leading multi-platform media company defining the future of entertainment. At Awesomeness, Barna oversees communication and PR strategy for the company and its four key divisions: the Gen Z-focused AwesomenessTV network, Awesomeness Films, DreamWorksTV, and Awestruck. In addition, she heads up the company’s social responsibility initiatives.

Adam Rothenburg

Co-Founder & Partner, BoxGroup

Adam Rothenberg is a Co-founder and Partner of BoxGroup, a New York City based early stage venture capital fund. BoxGroup invests in pre-seed and seed rounds with the goal of backing talented entrepreneurs building disruptive technology companies and with visions to create the next generation of category defining businesses.

FAQ

This section is intended to display event FAQs or detailed track information. If your event has both, duplicate this block.

When is the event?

The event is scheduled for Sep 30, - Oct 1 2025 | 7:00pm - 10:00pm. We're looking forward to seeing you there!

Where is the event?

The event will be held at The Academy of Natural Sciences of Drexel University.

Is there a fee to attend the event? If so, how can I pay?

No, this event is free to attend.

FAQ or Detailed Agenda

When is the event?

The event is scheduled for Sep 30, - Oct 1 2025 | 7:00pm - 10:00pm. We're looking forward to seeing you there!

Where is the event?

The event will be held at The Academy of Natural Sciences of Drexel University.

Is there a fee to attend the event? If so, how can I pay?

No, this event is free to attend.

Checkin

Please arrive at the venue by 9am to check in to the conference.

Resources

A guide to agile event programs that can survive anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Crisis mode: ideas for managing events in challenging situations

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

How to build a rock solid agile events program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.